UK-Manchester: advertising and marketing services

Country:

United Kingdom

City/Locality:

MANTSESTER

Notice/Contract Number:

eu:212442-2008

Publication Date:

Sept 12, 2008

Deadline:

Oct 10, 2008

Buyer:

GREATER MANCHESTER PASSENGER TRANSPORT EXECUTIVE

Original Language:

English

Address:

GREATER MANCHESTER PASSENGER TRANSPORT EXECUTIVE
MANCHESTER , Greater Manchester
United Kingdom

Web Site:

www.gmpte.gov.uk

Notice Type: 2220
-
Contract notice
Regulation of Procurement: European Communities, with participation by GPA countries
EU Official Journal Publication: 157/2008
, #
212442-2008
Contract Nature: Service contract
Procedure Type: Restricted procedure
Type of Bid Required: Global or partial tender
Awarding Criteria: The most economic tender

Summary:
CONTRACT NOTICE
Services
SECTION I: CONTRACTING AUTHORITY
I.1) NAME, ADDRESSES AND CONTACT POINT(S): Greater Manchester Passenger
Transport Executive, 2, Piccadilly Place, Contact: Legal Services, Attn:
James Lupton, UK-Manchester M1 3BG. Tel. 016 12 44 18 73. E-mail:
james.lupton@gmpte.gov.uk. Fax 016 12 36 91 45.
Internet address(es):
General address of the contracting authority: www.gmpte.gov.uk.
Address of the buyer profile: www.gmpte.gov.uk.
Further information can be obtained at: Greater Manchester Passenger
Transport Executive, 2, Piccadilly Place, Contact: Procurement, Attn:
David Gregg, UK-Manchester M1 3BG. Tel. 016 12 44 11 46. E-mail:
david.gregg@gmpte.gov.uk. Fax 016 12 42 13 05. URL: www.gmpte.gov.uk.
Specifications and additional documents (including documents for
competitive dialogue and a dynamic purchasing system) can be obtained at:
Greater Manchester Passenger Transport Executive, 2, Piccadilly Place,
Contact: Procurement, Attn: David Gregg, UK-Manchester M1 3BG. Tel. 016 12
44 11 46. E-mail: david.gregg@gmpte.gov.uk. Fax 016 12 42 13 05. URL:
www.gmpte.gov.uk.
Tenders or requests to participate must be sent to: Greater Manchester
Passenger Transport Executive, 2, Piccadilly Place, Contact: Procurement,
Attn: David Gregg, UK-Manchester M1 3BG. Tel. 016 12 44 11 46. E-mail:
david.gregg@gmpte.gov.uk. Fax 016 12 42 13 05. URL: www.gmpte.gov.uk.
I.2) TYPE OF THE CONTRACTING AUTHORITY AND MAIN ACTIVITY OR ACTIVITIES:
Regional or local authority.
Other: Facilitators in the provision of Public Transport Services.
The contracting authority is purchasing on behalf of other contracting
authorities: yes.
SECTION II: OBJECT OF THE CONTRACT
II.1) DESCRIPTION
II.1.1) Title attributed to the contract by the contracting authority:
Marketing and Communications Framework.
II.1.2) Type of contract and location of works, place of delivery or of
performance: Services.
Service category: No 10.
Main place of performance: Greater Manchester.
NUTS code: UKD3.
II.1.3) The notice involves: The establishment of a framework agreement.
II.1.4) Information on framework agreement: Framework agreement with
several operators.
Maximum number of participants to the framework agreement envisaged: 42.
Duration of the framework agreement: Duration in year(s): 4
Estimated total value of purchases for the entire duration of the
framework agreement:
Estimated value excluding VAT:
Range: between 1 800 000 and 2 300 000 GBP.
II.1.5) Short description of the contract or purchase(s): Framework
Agreement for the provision of Marketing, Printing and Communications
Services.
II.1.6) Common procurement vocabulary (CPV): 74400000, 74420000,
74421000, 74141600, 78000000.
II.1.7) Contract covered by the Government Procurement Agreement (GPA):
Yes.
II.1.8) Division into lots: Yes.
Tenders should be submitted for: one or more lots.
II.1.9) Variants will be accepted: No.
II.2) QUANTITY OR SCOPE OF THE CONTRACT
II.2.1) Total quantity or scope: Estimated value excluding VAT:
Range: between 1 800 000 and 2 300 000 GBP.
II.2.2) Options: No.
II.3) DURATION OF THE CONTRACT OR TIME-LIMIT FOR COMPLETION: Duration in
months: 48 (from the award of the contract).
INFORMATION ABOUT LOTS
LOT NO 1
TITLE: Marketing and Brand Development
1) SHORT DESCRIPTION: Strategic Brand Development and brand
communications.
2) COMMON PROCUREMENT VOCABULARY (CPV): 74420000, 74421000.
3) QUANTITY OR SCOPE: Anticipated to be between £10 000 and £40 000,
although some individual Framework Contracts may be up to £500 000.
Estimated cost excluding VAT:
Range: between 10 000 and 40 000 GBP.
4) INDICATION ABOUT DIFFERENT DATE FOR DURATION OF CONTRACT OR
STARTING/COMPLETION: Duration in months: 3 (from the award of the
contract).
5) ADDITIONAL INFORMATION ABOUT LOTS: Brand and identity strategies,
futures, trend forecasting and brand evaluation. New product development
including name generation, registration, trade marking and reputation
management strategy. Production of brand and identity guidelines.
LOT NO 2
TITLE: Media planning and media buying
1) SHORT DESCRIPTION: Associated services relating to the planning,
buying and provision of TV, Radio, Outdoor media etc.
2) COMMON PROCUREMENT VOCABULARY (CPV): 74400000, 74420000, 74422000.
3) QUANTITY OR SCOPE: Anticipated to be between £10 000 and £40 000,
although some individual Framework Contracts may be up to £500 000.
4) INDICATION ABOUT DIFFERENT DATE FOR DURATION OF CONTRACT OR
STARTING/COMPLETION: Duration in months: 3 (from the award of the
contract).
5) ADDITIONAL INFORMATION ABOUT LOTS: Associated services related to the
planning, buying and provision of TV, Radio and Outdoor media etc.
LOT NO 3
TITLE: Promotions, Public and Media Relations
1) SHORT DESCRIPTION: Product promotions and launches, event management,
promotional merchandising and active selling.
2) COMMON PROCUREMENT VOCABULARY (CPV): 74400000, 74420000, 74421000,
74141600.
3) QUANTITY OR SCOPE: Anticipated to be between £10 000 and £40 000,
although some individual Framework Contracts may be up to £500 000.
4) INDICATION ABOUT DIFFERENT DATE FOR DURATION OF CONTRACT OR
STARTING/COMPLETION: Duration in months: 3 (from the award of the
contract).
5) ADDITIONAL INFORMATION ABOUT LOTS: Provision of expertise and resource
for campaigns, press handling etc. Maximise positive media coverage and
mitigate negative coverage – management and assessment of media coverage.
Delegate training and coaching (spokesperson) Map and manage relationships
with specific stakeholders. Product promotions and launches, event
management, promotional merchandising and active selling. Provision of
sponsorship services to enable sponsorship of third party events.
LOT NO 4
TITLE: Signage and vehicle livery
1) SHORT DESCRIPTION: Specialist and general signage services including
printing, installation/application e.g. building signage, site boards and
hoarding graphics, building and vehicle wraps etc.
2) COMMON PROCUREMENT VOCABULARY (CPV): 78000000, 74400000.
3) QUANTITY OR SCOPE: Anticipated to be between £10 000 and £40 000,
although some individual Framework Contracts may be up to £500 000.
4) INDICATION ABOUT DIFFERENT DATE FOR DURATION OF CONTRACT OR
STARTING/COMPLETION: Duration in months: 3 (from the award of the
contract).
5) ADDITIONAL INFORMATION ABOUT LOTS: Specialist and general signage
services, including printing, installation and application. To include
space purchase and management of building signs, site boards, hoarding
graphics, building and vehicle wraps etc.
LOT NO 5
TITLE: Distribution and fulfilment services
1) SHORT DESCRIPTION: Distribution and fulfilment services.
2) COMMON PROCUREMENT VOCABULARY (CPV): 78000000, 78230000, 74400000.
3) QUANTITY OR SCOPE: Anticipated to be between £10 000 and £40 000,
although some individual Framework Contracts may be up to £500 000.
4) INDICATION ABOUT DIFFERENT DATE FOR DURATION OF CONTRACT OR
STARTING/COMPLETION: Duration in months: 3 (from the award of the
contract).
5) ADDITIONAL INFORMATION ABOUT LOTS: House to house deliveries,
including Solus, Mailsort services and Freesheet distribution. Collation,
personalisation and packing, plus alternative hand finishing services.
LOT NO 6
TITLE: Creative and Specialist Services
1) SHORT DESCRIPTION: Design support services including consultancies and
freelance.
2) COMMON PROCUREMENT VOCABULARY (CPV): 74400000, 74420000, 74421000.
3) QUANTITY OR SCOPE: Anticipated to be between £10 000 and £40 000,
although some individual Framework Contracts may be up to £500 000.
4) INDICATION ABOUT DIFFERENT DATE FOR DURATION OF CONTRACT OR
STARTING/COMPLETION: Duration in months: 3 (from the award of the
contract).
5) ADDITIONAL INFORMATION ABOUT LOTS: Design support services to include
creative consultancies and freelance. Provision of photographic services,
illustrators, video/dvd/ cd rom production, copywriting and language
services with the provision of plain English and translation services as
required.
LOT NO 7
TITLE: Printing Services
1) SHORT DESCRIPTION: 1. Security printing of value material including
tickets, passes, vouchers and associated materials. 2. BIP, DR, Coving and
Decaux landscape poster printing. 3. Council tax leaflet print. 4. Staff
newsletter print. 5. Pocket guides with special finishing printing (i.e.
pharmaceutical fold) 6. Form printing, instant printing (including
copying, digital print and binding etc) 7. Exhibition display printing 8.
Timetable printing.
2) COMMON PROCUREMENT VOCABULARY (CPV): 78000000.
3) QUANTITY OR SCOPE: Anticipated to be between £10 000 and £40 000,
although some individual Framework Contracts may be up to £1 000 000.
4) INDICATION ABOUT DIFFERENT DATE FOR DURATION OF CONTRACT OR
STARTING/COMPLETION: Duration in months: 12 (from the award of the
contract).
5) ADDITIONAL INFORMATION ABOUT LOTS: To service the design, production,
management and print of brochures, leaflets, timetables, route maps and
general marketing publications. Security print service to include tickets,
passes, vouchers and associated materials.
SECTION III: LEGAL, ECONOMIC, FINANCIAL AND TECHNICAL INFORMATION
III.1) CONDITIONS RELATING TO THE CONTRACT
III.1.2) Main financing conditions and payment arrangements and/or
reference to the relevant provisions regulating them: All tender must be
priced in UK Pounds Sterling, and all payments will be made in the same.
Payments made within 28 days following the month of delivery of supplies
or services, subject to final inspection/acceptance in accordance with the
pursuant framework conditions.
III.1.3) Legal form to be taken by the group of economic operators to
whom the contract is to be awarded: Joint and Several.
III.1.4) Other particular conditions to which the performance of the
contract is subject: Yes.
Candidates or Consortia should note that the pre-qualification
documentation available from the address set out in ANNEX A.I will include
a minimum requirement in relation to annual turnover of no less than £500
000 and professional indemnity insurance of at least £1 000 000.
III.2) CONDITIONS FOR PARTICIPATION
III.2.1) Personal situation of economic operators, including requirements
relating to enrolment on professional or trade registers: Information and
formalities necessary for evaluating if requirements are met: Information,
formalities and necessary requirements to be met will be set out in a
pre-qualification questionnaire which can be obtained together with
instructions from GMPTE at the address set out in ANNEX A.I.
III.2.2) Economic and financial capacity: Information and formalities
necessary for evaluating if requirements are met: Information, formalities
and necessary requirements to be met will be set out in a
pre-qualification questionnaire which can be obtained together with
instructions from GMPTE at the address set out in ANNEX A.I.
III.2.3) Technical capacity: Information and formalities necessary for
evaluating if requirements are met: Information, formalities and necessary
requirements to be met will be set out in a pre-qualification
questionnaire which can be obtained together with instructions from GMPTE
at the address set out in ANNEX A.I.
III.2.4) Reserved contracts: No.
III.3) CONDITIONS SPECIFIC TO SERVICES CONTRACTS
III.3.1) Execution of the service is reserved to a particular profession:
No.
III.3.2) Legal entities should indicate the names and professional
qualifications of the staff responsible for the execution of the service:
No.
SECTION IV: PROCEDURE
IV.1) TYPE OF PROCEDURE
IV.1.1) Type of procedure: Restricted.
IV.1.2) Limitations on the number of operators who will be invited to
tender or to participate: Envisaged minimum number: 6. Maximum number: 42
Objective criteria for choosing the limited number of candidates: A
shortlisting process will be conducted following formal evaluation to
ascertain which Applicants will be invited to progress through to the full
Invitation to Tender stage. This will be on the basis of panel assessment
of evidence given within the Pre Qualification submission. This will
include pass/fail criteria followed by the application of a qualitative
evaluation process from which the highest scoring applications shall be
progressed. Further information regarding this will be contained with the
Pre Qualification Questionnaire.
IV.2) AWARD CRITERIA
IV.2.1) Award criteria: The most economically advantageous tender in
terms of the criteria stated in the specifications, in the invitation to
tender or to negotiate or in the descriptive document.
IV.2.2) An electronic auction will be used: No.
IV.3) ADMINISTRATIVE INFORMATION
IV.3.1) File reference number attributed by the contracting authority:
None.
IV.3.2) Previous publication(s) concerning the same contract: No.
IV.3.3) Conditions for obtaining specifications and additional documents
or descriptive documentTime limit for receipt of requests for documents or
for accessing documents: 12.9.2008 - 17:00.
Payable documents: no.
IV.3.4) Time-limit for receipt of tenders or requests to participate:
19.9.2008 - 12:00.
IV.3.5) Date of dispatch of invitations to tender or to participate to
selected candidates: 6.10.2008.
IV.3.6) Language(s) in which tenders or requests to participate may be
drawn up: English.
SECTION VI: COMPLEMENTARY INFORMATION
VI.1) THIS IS A RECURRENT PROCUREMENT: No.
VI.2) CONTRACT RELATED TO A PROJECT AND/OR PROGRAMME FINANCED BY EU
FUNDS: No.
VI.3) ADDITIONAL INFORMATION: Interested Suppliers must obtain a
pre-qualification questionnaire from the address shown in Annex A.
Framework Agreement to be governed by English Law.
VI.5) DATE OF DISPATCH OF THIS NOTICE: 12.8.2008.

Update: Sept 12, 2008

Notice Type: 8098
-
Additional information
Regulation of Procurement: European Communities, with participation by GPA countries
EU Official Journal Publication: 177/2008
, #
234732-2008
Referenced Document Number: 212442-2008
Contract Nature: Service contract
Procedure Type: Restricted procedure
Type of Bid Required: Global or partial tender
Awarding Criteria: The most economic tender

Summary:
Greater Manchester Passenger Transport Executive, 2, Piccadilly Place,
attn: James Lupton, UK-M1 3BG Manchester. Tel. 016 12 44 18 73. E-mail:
james.lupton@gmpte.gov.uk. Fax 016 12 36 91 45.
(Supplement to the Official Journal of the European Union, 14.08.2008,
2008/S 157-212442)
RE: CPV: 74400000, 74420000, 78000000, 74421000, 74141600, 74422000,
78230000.
Advertising and marketing services.Instead of: II.1.1): Marketing and
Communications Framework.
II.2.1):
...
Between 1 800 000 and 2 300 000.
IV.3.3):
12.9.2008 (17:00).
...
IV.3.4): 19.9.2008 (12:00).
IV.3.5): 6.10.2008.
Read: II.1.1): Marketing, Print and Communications Framework.
II.2.1):
...
Between at least 1 800 000 and 2 300 000 per annum.
IV.3.3):
6.10.2008 (17:00).
...
IV.3.4): 10.10.2008 (12:00).
IV.3.5): 27.10.2008.
Other additional information.
Whilst the scope of the overall Contract value is shown to be in the
region of £1.8m to £2.3m per annum it is anticipated that this figure may
ultimately increase to between £3m to £4m. In the event that the TIF
submission does not progress to its full extent then we anticipate that
this would result in a reduction in the scope of the volumes and values
outlined above.

UK-Manchester: advertising and marketing services

Request For Proposals

General Information

Contact Information

Goods, Works and Services

Original Text

dgMarket - Tenders and consulting opportunities worldwide